How to Write a Restaurant Marketing Plan (Free Template Included)
What is a restaurant marketing plan? Whether you've studied the Instagram algorithm or you're creating a web presence for the first time, lay a strong foundation with this restaurant guide.
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The key to a successful restaurant marketing plan is: Having a framework to follow. Being able to focus your efforts on key areas. Tracking progress, so you know what works. By the end of this guide you will be able to: Develop a restaurant marketing strategy Know how to track what works, so you can zero in on key channels.
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For your restaurant marketing plan, you'll just need to pull together relevant pieces from your business plan in a way that will translate into a succinct, actionable restaurant marketing plan. Here's how to do it. Step 1: Solidify your brand.
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A restaurant marketing plan is a document that outlines and informs your marketing strategy. It typically covers topics like who your ideal customers are, how you're going to reach those customers and how you'll compete with your competitors.
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A restaurant marketing plan is a chronological timeline of a restaurant's intended marketing activities, across all marketing channels, for the upcoming calendar year. An effective restaurant marketing plan will provide an at-a-glance view of past, present, and upcoming marketing campaigns with important marketing campaign data included, like:
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Restaurant Marketing Infographic Restaurant marketing techniques in 2024 range from AI and guest WiFi to customer data platforms, online ordering, websites, review sites, Google My Business, email, SMS, and advertising—innovation is not just a choice but a necessity.
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1. Set measurable goals The first step of any strong marketing plan is identifying what you hope to accomplish with your marketing. So spend some time brainstorming a mixture of short- and long-term goals. Maybe you want to increase your business during the lunch hour, or maybe you want to expand your repeat customer base.
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A restaurant marketing plan is a strategic document that outlines a restaurant's strategy to promote a brand, acquire new customers, and enhance the guest experience. It's focused on a specific period of business and highlights a variety of marketing-related action steps, such as goal creation, budgeting, and content planning.
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Kristen McCormick Last Updated: December 18, 2023 | Marketing Ideas Home — Blog — 27 Restaurant Marketing Ideas: How to Market a Restaurant There are over 100,000 restaurants in the U.S., from dive bars to Michelin five stars, fast food to fusion, sandwich to steakhouse, I could go on for days.
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Joy Manning Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It's more important than ever to make savvy marketing central to your business. In this complete guide to restaurant marketing, we'll cover everything you need to know to take your restaurant to a new level of success.
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What is a restaurant marketing plan? Marketing Plan Template Establish Brand Strategy Identify Target Customers Competitor & SWOT analysis Define Marketing Objectives Put Together Marketing Calendar Utilize Marketing Strategies Video Version What is a restaurant marketing plan, and why do you need one?
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A restaurant marketing plan is a tool that supports a restaurant to reach specific goals by creating an effective and measurable course of action. Your goals might come from your business plan or any other relevant document.
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1. Start with a Brainstorm Session Gather the main stakeholders in your restaurant (owners, managers, head chef etc.) and openly discuss the direction of your brand. You may also want to include one or two loyal or potential customers in this session, if they're willing. Some questions you might ask the group might be:
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How to measure marketing campaign success Attract new guests with this in-depth restaurant marketing plan template. Key Sections of a Restaurant Marketing Plan and Strategy All restaurants should have a marketing plan to help them achieve success and meet their business goals.
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3. It helps you attract new customers. When you're easy to discover, more people know to give you a try. That leads to the most direct benefit of a restaurant marketing plan: new customers. Once someone takes the step of trying your food once, you have the chance to win them over to become a regular customer. 4.
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These top five restaurant digital marketing trends should be on your radar for the rest of 2023. Incorporate these trends as marketing activities, campaigns, or initiatives in your restaurant marketing plan to capture guest attention and keep them coming back for more. But first - looking to rework your marketing plan?
